Runner tying laced shoes with engraved shoe tags

what's on your tag?

Every runner has a moment worth marking. The first finish line. The personal best nobody else saw. The race you dedicated to someone. We make the thing that marks it. Laser engraved in metal, tied to your lace, there every stride.

Personalise Yours Now Engraving included · Free shipping Australia-wide
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Replacement stainless shoe tag
The Signature Stainless Tag 1 Set · 2 Tags · Drawer Box $35.00
Premium Custom Aluminium TagsNEW PRODUCT
The Performance Aluminium Tag 1 Set · 2 Tags · Drawer Box $40.00
Tag You're It Twin Pack — two sets of personalised laser-engraved shoe tags in gift boxBest Value Pair
The Twin Pack 2 Sets · 4 Tags · Drawer Box $55.00
Tag You're It Milestone Set — personalised laser-engraved shoe tags in keepsake tin gift box
The Milestone Set 1 Set · 2 Tags · Keepsake Tin $50.00
The Victory SetBestseller
The Victory Set 2 Sets · 4 Tags · Keepsake Tin $65.00
Make it yours

Your words. Engraved in metal. See it before you buy.

Pick a finish, type your line, and watch your tag come to life. Every set is made to order in Melbourne. 15 characters per tag, laser engraved, permanent.

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PREVIEW IT FOR YOURSELF
Finish
YOUR MOVE
Every set ships as a pair — two tags, two lines.

For Runners. For Athletes. For Anyone Who Owns Every Stride.

For Runners. For Athletes. For Anyone Who Owns Every Stride.

We make tags for the people who show up. Whether it's race day, training day, or just another Tuesday in the gym.

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The Gift That Gets It Right, Every Time

The Gift That Gets It Right, Every Time

For the runner who has everything. For the milestone worth marking. For the person you want to say something real to.

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On shoes. On tracks. On the move.

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Zero Regret Guarantee

Wrong on our end, it's on us.

Free reprint, no questions. Typo on yours at checkout? We've still got you with a flat $15 per tag replacement. Made to order shouldn't mean made to worry.

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Australia's Only Premium Personalised Shoe Tag Brand.

We built this because nothing like it existed here. It still doesn't, except us.