Care & Durability

Thirty seconds of care keeps your tags looking their best. Here's how.

Good news first: there's no rust. Our stainless steel is naturally rust and corrosion-resistant, and the laser engraving is permanent. What you're maintaining is the finish — and that takes about thirty seconds.

Tag care

  • Polish with the included cloth to lift fingerprints and bring back the shine.
  • For the engraving grooves: rinse, add a drop of mild soap, work a soft toothbrush over them, then dry immediately.
  • Do this after salty or sweaty sessions so nothing sits in the grooves.

Protecting your finish

  • Store spare sets in the keepsake tin or drawer box between wears.
  • Avoid harsh abrasives and polishes — they're not needed and can dull the finish.
  • Everyday knocks are fine; these are built to outlast the shoes.

Your 'why' deserves to shine.

Questions about a specific finish? We're happy to help.